From Puglia with flavor: the Tavoliere on your plate

Excellence, territoriality, passion, craftsmanship: the values of Voglia di Puglia immediately conquer local restaurateurs and distributors thanks to word of mouth. From the garage to the warehouse, new people are hired, from a turnover of 20 thousand euros to 250 thousand in one year. Then, in 2008, the economic crisis. “A scary year,” confesses Maria. "But I never agreed to close: Voglia di Puglia, at the time, was an all-female business, which gave work to many mothers: I had to grit my teeth for them too."

It is the son Nicola who offers his mother online sales. “He insisted: it is the future, we can reach the whole world. And I dreamed of tables in Paris or London, ”smiles Maria. The first attempt is a failure: the site does not take off. Nicola does not give up, and in 2018 suggests Amazon.it: “My children were regular customers. I thought that if the customers were satisfied, the sellers had to be too. " Maria is not wrong: the purchases mesh immediately, and Voglia di Puglia becomes part of the Made in Italy store of Amazon, a showcase dedicated to the excellent products of our territory. “It was the turning point, with a 30% increase in sales. The 'Made in Italy' label is a worldwide quality mark and a guarantee for the buyer, which opens many doors. So today our products arrive on everyone's tables. "